Thursday, August 22, 2013

Jingles and Logos

Cliche music is the pits.

In the world of art, there seems to be a pull to fit in somewhere. We have to place our art in genres and appropriate venues so that fans can find it. We have to name ourselves and create an image that fans can grab hold to and get excited about. But once we've finished perfecting our "image"and "style" we often find that we've merely replicated old shit. After having compromised our vision for so long, it's hard to get back to what we intended in the first place.

But let us remember: we are the artists. We are the ones who open up the conversation with the world. We don't have to be a [fill in the blank] artist. All we have to do is tell our story in our way. We're the artists. Why are we listening to anyone other than ourselves? If the answer is "get money", we should open an advertising firm making logos and jingles. Then we can call it "pop art advertising."

Art isn't about making people comfortable. Art isn't about getting more followers. And art certainly isn't about being easy to locate in a record store. Art is about dreaming and moving culture forward. Art is about passion and communicating visions. Art is about bringing people together by getting to the crux of what makes a human. Not everybody is gonna get it. Say what you have to say the way you have to say it and stop hiding behind money woes. Do you and the money will come. Violate your vision and you'll always be fighting for a higher slot among advertisers...not that there's anything wrong with that, if you know what you're getting into. 


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